The Big Latch On Memphis

The Big Latch On is a world wide attempt at breaking the record for most babies nursing simultaneously. To see the official Big Latch On website, and read about its history, go here.

Statistics show that Shelby County breast feeding rates are very low. Only 30% of mothers are still nursing their infants by six months, and only 11% at a year. The World Health Organization and American Academy of Pediatrics recommend breast feeding exclusively for at least the first six months of life. Furthermore, the World Health Organization recommends that mothers continue nursing for at least two years, and then as long as the mother and child wish. Memphis is also on top of the list for highest infant mortality and childhood obesity. Breastfeeding is shown to improve both childhood obesity and infant mortality rates significantly. More information at The Urban Child Insitute.

The Big Latch On will be happening at The Trolley Stop Market on August 4th at 10 a.m.. 

Any nursing mother, and anyone who used to nurse or plans to nurse. While those not nursing can't be counted in the record, this is a great opportunity to make friends and get support from mothers and families in all stages of breastfeeding. Daddies are welcome, too.